Top Story

Home >> Advertising >> Article

WATConsult wins MamyPoko Pants' Digital Media mandate

05-December-2017
Font Size   16
WATConsult wins MamyPoko Pants' Digital Media mandate

WATConsult, India’s leading digital and social media agency, part of the Dentsu Aegis Network, has won the digital media mandate of India’s leading baby care brand – MamyPoko Pants. 
With this win, WATConsult is now involved in the digital media strategy planning for the brand’s growth and its complete execution across leading digital and social media platforms. The agency kick started its association with an overarching campaign #ByeByeBedwetting, which encompassed a dynamic mix of content and contests to engage the audiences. The campaign information is further promoted through its latest video – ‘Say Bye Bye to Bedwetting’.


The agency focuses on social media content taking the emotional route, something that the brand is utilizing for the very first time while attempting to market this niche category. The campaign has been able to make waves in engagement rate and overall connect with the audience.
Speaking on the same, Rajiv Dingra, Founder and CEO of WATConsult, said, “It gives us immense pleasure to welcome MamyPoko Pants on-board as clients and we look forward to serving them the best of digital media services for their growth and brand recall. Consumer brands today need to be active 24*7 on social media as feedback and criticism is always taking place. Our tools and services match perfectly with MamyPoko Pants requirement and we hope to provide them innovative and quirky campaigns.”
Speaking about the union with WATConsult, Unicharm India’s Brand Manager – Marketing Group, Toshiyuki Nakamura said, “Unicharm has always utilized Digital to market and connect with its audience. I am happy with the collaboration as I believe the agency understands our vision and iscapable of taking our brand to new heights while introducing inspirational concepts and ideas. I look forward to the many innovations that the future holds.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time

Prior to joining ZEE5, Kumar has worked with industry leaders including Viacom18 Media Pvt. Ltd., Balaji Telefilms, Mobile2Win Pvt. Ltd