Top Story


Home >> Advertising >> Article

VLCC brings on board Media Contacts & 141 Sercon; ac size Rs 30 cr

Font Size   16
VLCC brings on board Media Contacts & 141 Sercon; ac size Rs 30 cr

Gauging the effervescence in the personal care expenditure, the wellness major VLCC is firing on all cylinders to tap the beauty conscious gentry. After having awarded creative duties to Ogilvy & Mather, the beauty and health brand has now delegated its effective marketing business and CRM initiatives to Media Contacts and 141 Sercon respectively. The account size has now risen up from Rs 10 crore to Rs 30 crore.

Media Contacts, the global interactive media network of Havas Digital will deliver effective marketing insights across digital media. While the CRM initiatives for VLCC will be managed by 141 Sercon. Which is a WPP group company, specialising in below-the-line marketing services.

The size of the entire business delegated to three agencies is reported to the tune of Rs 30 crore.

As reported by exchange4media earlier, Ogilvy & Mather (O&M) was appointed as the creative agency for the entire range of VLCC business in India for Rs 10 crore. Which include slimming and beauty services, day spas, beauty and nutrition training institutes, VLCC nutri-diet clinics, VLCC personal care line of skin, body and hair.

In the Middle East, including UAE, Bahrain and Oman, VLCC’s creative duties are being handled by PanGulf, Dubai's integrated marketing communications group.

Sandeep Ahuja, Managing Director, VLCC Health Care Ltd., said, “VLCC is a brand with tremendous momentum and we are committed to strengthening its leadership position in the wellness domain. The appointment of O&M and other agencies in the areas of CRM and internet market is in keeping with the VLCC Group’s target of achieving superlative growth in the next two years in India and overseas through a finely tuned focus on R&D, customer delight and best-in-class marketing initiatives. ”

The move by VLCC to ramp up its marketing initiatives for the Indian and Middle East markets is in keeping with its target of accelerated growth in the next 2 years. The wellness brand has significantly increased its marketing and advertising budgets for the current fiscal by over 40 per cent, an excess of Rs 75 crores.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial