Home >> Advertising >> Article

VivaKi Specialist Services launches in India

30-March-2011
Font Size   16
VivaKi Specialist Services launches in India

VivaKi India on March 29, 2011, announced the creation of VivaKi Specialist Services (VSS). This entity will become the hub of several specialist service units currently part of the Starcom MediaVest Group (SMG), and combined with the Experiential Marketing, and Retail/ Trade Marketing services of Solutions Integrated.

The integrated hub will comprise brands Enhance (Experiential & Retail/ Trade Marketing); Xpanse Asia (Rural Marketing); and Navia and Vector (out-of-home units).They will continue to be managed by their respective heads, who will currently report to Srikant Sastri, Country Chair – India, VivaKi.

Speaking about this development, CVL Srinivas, Chairman, Starcom MediaVest Group - India, said, “Aggregating and scaling the specialty service structure will benefit clients and help them get closer to consumers in more ways than before. SMG created these units over the years, which are today brands in their own right. This realignment will help these units expand further within the VivaKi community. The mainstream media planning companies will continue to work closely with these units.”

Srikant Sastri, Country Chair - India, VivaKi – India, added here, “VivaKi is an accelerator and aggregator of the media, digital and marketing services we offer clients. Our aim is to help clients be the first, best and only. The creation of VivaKi Specialist Services will increase the ambit of these offerings and act as a force multiplier for all VivaKi agencies; going beyond being practices within just SMG or Solutions Integrated, and helping all VivaKi clients achieve their performance goals more than ever before.”

The out-of-home, rural marketing and retail branding units were created over the last decade to service clients of Starcom MediaVest Group. They evolved to support clients of sister agencies ZenithOptimedia and Digitas, besides some clients of the creative agencies within the Publicis Groupe in India. The units have helped marketers in their quest to reach audiences in the rural hinterland through Xpanse; in the out-of-home and ambient environment through Navia and Vector; and at the retail branding space through Enhance. Simultaneously, significant Experiential Marketing and Retail/ Trade Marketing capabilities were created at Solutions Integrated.

The creation of VivaKi Specialist Solutions stemmed from the need to derive synergies, and capitalise on growth opportunities across a much-broader canvas, where these brands can service clients outside the home agency. SMG will focus on its core product and look at scaling up Digital, Content and Insights verticals.

The small town and rural marketing arm (Xpanse Asia) will continue to be led by Sandip Bansal as its Country Head. The retail/ trade marketing & experiential marketing unit (Enhance), and out of home companies (Navia and Vector) will continue to be headed by Kaushik Chakravorty as the Chief Operating Officer. Barinder Bahadur Mathur, Executive Vice President at Solutions Integrated, moves to the hub and will partner with both Chakravorty and Bansal, focusing on developing new businesses and in maintaining commercial compliance.

 

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon