Top Story


Home >> Advertising >> Article

Violation of ICC clause — Tata Tele to remove hoardings featuring Saurav, Pathan

Font Size   16
Violation of ICC clause — Tata Tele to remove hoardings featuring Saurav, Pathan

Tata Teleservices seems to have been caught off-guard after the International Cricket Council (ICC) said that the telecom company had infringed the ambush marketing clause by using skipper Saurav Ganguly and bowler Irfan Pathan in its latest ad campaign during the ICC Champions' Trophy.

The company has now decided to immediately pull down the hoardings featuring the two cricketers across the country and is examining the players' contract with the international body to decide on the fate of the ad campaign. Company sources said that the Tatas would honour the contract signed by the two brand ambassadors with the ICC. Tata Tele had unveiled the two players as its ambassadors coinciding with its new tariffs for Tata Indicom telephone services.

According to the players' clause, no player can endorse a product that is in direct competition with any of the official sponsors for 45 days before, during or after an ICC event. As Hutch Telecom is an official sponsor, Tata Telservices cannot use any cricketer on the Indian team in its advertising campaign as it is in direct competition with the former.

The ICC has already written to the Board of Control for Cricket in India (BCCI) on the issue. The BCCI on its part has communicated the ICC stand to the team management in England and is awaiting clarifications from the players.

The ICC's ambush marketing clause has been in the midst of controversy even during the World Cup held last year. While LG was the official sponsor, Samsung had signed on several cricketers for its Team Samsung ad campaign.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular