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Vinay Hegde joins Starcom Mediavest Group as National Trading Director

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Vinay Hegde joins Starcom Mediavest Group as National Trading Director

Vinay Hegde has joined Starcom Mediavest India as National Trading Director. Before joining the Starcom Mediavest Group, Hegde was Principal Partner – Exchange at Mindshare where he joined in November 2005. He leverages nearly two decades of experience in the media domain. His role included bench-marking, pricing, budgeting and of course deal-making as well as devising new templates, cementing relationships with the broadcasters and publication houses. He played a crucial role in initiating and facilitating strategic initiatives between client and vendor partners.

Prior to this he was Manager - Commercial & ICP at HTA Fulcrum, and also had a stint with Percept Advertising Limited, as Manager - Media Billing and Accounts.

“We are delighted to have Vinay on board, he is a seasoned, highly skilled media professional with deep relationships and strong negotiation skills. We look forward to working with him,” said Mallikarjun Das, CEO of Starcom MediaVest Group India.

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