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Video: Cannes is more than just an ad festival: Nick Emery

22-June-2012
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Video: Cannes is more than just an ad festival: Nick Emery

Mindshare Worldwide is amongst the agencies that have spent considerably on the Cannes Lions International Festival of Creativity. The agency rented a penthouse for the week, situated right next to 72 Croisette, better known as Gutter Bar, and has held various events in the week.

In a conversation with exchange4media, Nick Emery, CEO, Mindshare Worldwide stated that Cannes Lions has become much broader than just an advertising festival and is now a technology, a global CMO and even a media owners’ festival. He said, “Cannes Lions brings together all constituents and aspects of communication – people are talking about data, analytics and various such factors that affects modern communication process. Hence, it has become important to be present here.”

However, Emery too is of the opinion that awards is only one part of the Festival. He said, “Awards are important, and more important from an internal point of view but that is not the only reason to be at Cannes Lions. It is just important to be here and meet people, tell them more about what Mindshare is doing and what we have for our clients and partners.”

Can Mindshare be expected to invest in the Festival next year as well? “Yes probably, but a lot depends on where we are by the end of the week,” replied Emery.

Mindshare launched its technology CORE at the Cannes Lions Festival and also its book One World. One Company authored by Frederik Haren.

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

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