Top Story

e4m_logo.png

Home >> Advertising >> Article

Video: I am really looking forward to work from the new categories

30-May-2014
Font Size   16
Video:  I am really looking forward to work from the new categories

“I am always excited about Goafest, because it is probably the only once-in-a-year congregation of the entire industry, where we catch up with each other and find the best work that has been done,” said Mitrajit Bhattacharya, President and Publisher, Chitralekha Group.

On what he is looking forward to see at Goafest this year, Bhattacharya said, “This year what is very interesting are the new categories that we are very keen to see the work from such as Branded Content and Publisher and Broadcaster Abbys. These involve a sizeable amount of the work that happens around that space. I am really looking forward to work from these categories.”

Watch the video here...

Tags Goafest 2014 Mitrajit Bhattcharya Chitralekha Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by