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VGC reinvents, remodels, refreshes Furniturewala

25-February-2011
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VGC reinvents, remodels, refreshes Furniturewala

VGC has re-launched Furniturewalla, a household furniture brand, giving an impetus to the launch of its remodeled store in Worli, Mumbai. Earlier, VGC was appointed as the agency for rebranding Furniturewalla and carry out strategic communication for the brand.

“We were quite clear with regard to the positioning of our product and the reinvention we were seeking, we needed that to be understood and believed in. VGC fulfilled that, understood our intention and as our brand agency, communicated it very effectively. The spirit of the agency is very alive and creative, having all the necessary tools in communicating the personality of a brand with strength in today’s dynamic market,” said Farhan Furniturewalla, Managing Director, Furniturewalla.

Preeti Vyas, Chairperson, VGC, added here, “It was important to re-establish Furniturewalla as a key player in the market and rejuvenate the brand. We went through a strategic branding exercise to create a seamless experience for the brand, bearing in mind the customers and understanding the nuances of the lifestyle category. We provided a holistic branding experience from the identity to creating the in store environment.”

Spread over 9,000 sq ft, the newly designed store offers an array of furniture from across the world.
 

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