VGC has re-launched Furniturewalla, a household furniture brand, giving an impetus to the launch of its remodeled store in Worli, Mumbai. Earlier, VGC was appointed as the agency for rebranding Furniturewalla and carry out strategic communication for the brand.
“We were quite clear with regard to the positioning of our product and the reinvention we were seeking, we needed that to be understood and believed in. VGC fulfilled that, understood our intention and as our brand agency, communicated it very effectively. The spirit of the agency is very alive and creative, having all the necessary tools in communicating the personality of a brand with strength in today’s dynamic market,” said Farhan Furniturewalla, Managing Director, Furniturewalla.
Preeti Vyas, Chairperson, VGC, added here, “It was important to re-establish Furniturewalla as a key player in the market and rejuvenate the brand. We went through a strategic branding exercise to create a seamless experience for the brand, bearing in mind the customers and understanding the nuances of the lifestyle category. We provided a holistic branding experience from the identity to creating the in store environment.”
Spread over 9,000 sq ft, the newly designed store offers an array of furniture from across the world.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.
Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe
Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns