Top Story

e4m_logo.png

Home >> Advertising >> Article

VGC lends Aditya Birla Group a new avatar

18-August-2016
Font Size   16
VGC lends Aditya Birla Group a new avatar

VGC has partnered Aditya Birla Group for over two decades to help evolve an iconic brand. The journey has been powered by the vision of the Chairman Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group’s journey across many milestones to emerge as a multinational power-brand of statesman stature, in the matter of only two decades.

The design process was steered under the mentorship of Dr. Pragnya Ram, Group Executive President - Corporate Communications & CSR.

“As ABG's Strategic and Creative Agency from the outset, VGC has been privileged to have contributed towards designing a vital Indian branding identity and communications case study that the nation is proud of,” says Preeti Vyas, Chairwoman VGC.

“As designers and communication partners of the original logo, which was refreshed by us five years ago, we are proud to present another landmark milestone in our professional journey: The third and even more dynamic avatar of the Aditya Birla Group logo,” she adds.

Commenting on the association Kumar Mangalam Birla, Chairman Aditya Birla Group said, “Our new corporate mark is a fine blend of continuity and change. So it admirably captures our legacy and moves on with modernity. Our energy derives from the sun, termed Aditya in our mythology, and so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. His persona evoked all that is positive in business and in life."

Tags Aditya Birla GROUP VGC CSR

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients