Top Story

Home >> Advertising >> Article

Vertuals Digital appoints Zahid Gawandi as Business Head

10-April-2018
Font Size   16
Vertuals Digital appoints Zahid Gawandi as Business Head

Zahid Gawandi, the marcom specialist has recently been appointed the Business Head at Vertuals Digital. He will be based out of their Mumbai office.

Gawandi will be responsible for instilling a robust content practice which the industry is clearly gravitating towards.

His large body of work spans sectors ranging from Automobiles to BFSI, FMCG, Consumer Durables, Fashion and e-commerce amongst others. He also received the ‘Corporate Communication Leadership Award’ by Lokmat BFSI Awards and was also profiled in Impact magazine under the Future Leaders section.

Ajay Tripathi, Managing Partner at Vertuals, commenting on the appointment, said, “With the advent of video consumption going up, Vertuals is well positioned as a brand storyteller across the digital ecosystem. We are delighted to have Zahid on board. He has joined the agency at a time where his ability to ramp up business verticals and take brands to the next level of growth in a short span of time will be an asset to Vertuals. His wealth of knowledge and experience in advertising both on the agency and client side across various categories will serve in maximizing value for our clients.”

Gawandi also expressed his enthusiasm on his appointment, saying, “I’m excited to be part of a young, restless team at Vertuals. Customers always seek great stories which they can relate to. We understand that ‘Marketing’ and ‘Storytelling’ is the new power couple. Hence at Vertuals we combine an idea (Marketing) with an emotion (Storytelling) and serve it up for consumption to targeted audiences, leveraging strengths of our home turf - the digital ecosystem. This creates real emotional connections with the consumers - connections that can turn into trust, and eventually engender revenue. We are already in talks with several brands to take their brand story on various digital platforms.”

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man