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Vatika Group retains Dentsu Marcom for creative business

09-December-2005
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Vatika Group retains Dentsu Marcom for creative business

Following a multi-agency pitch, Vatika Group has retained Dentsu Marcom as its creative agency. The account size is pegged at Rs 10 crore. Agencies in the fray included Saatchi & Saatchi, Rediffusion DY&R, Brand Curry, SSC&B Lintas, Imagic & Entertainment Workx, Hakuhodo Percept, Brand David and Equus Red Cell.

“We are happy to work again with Dentsu Marcom. When we called for a pitch, we were looking at an agency that could give us a 360-degree solution. It was more of a strategic presentation than a creative one,” said Pankaj Pal, Vice-president, Sales & Marketing, Vatika Group.

Besides the strategies on the parent brand ‘Vatika Group’, the agency will be also working on Vatika Infotech City, Jaipur, the 800-acre state-of-the-art township, which includes a 50-acre IT park.

Said Rajesh Agarwal, Executive Director, Dentsu Marcom, “The reason we got this business was our ability to understand their vision. They have a focused strategy for the creative output.”

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