Home >> Advertising >> Article

V Ramachandran, Seiichiro Hayata, Josy Paul and Srikant Sastri to mull over the road ahead for media service brands in the e4m Conclave 2010

03-June-2010
Font Size   16
V Ramachandran, Seiichiro Hayata, Josy Paul and Srikant Sastri to mull over the road ahead for media service brands in the e4m Conclave 2010

The exchange4media Conclave, the annual flagship event of the exchange4media Group, is special this year as it marks the commencement of the Group’s 10th Anniversary celebrations.

The exchange4media Conclave 2010 is presented by Dainik Jagran. The Delhi leg of exchange4media Conclave 2010 will be held on June 9, while the Mumbai leg will be held on June 11.

The session on ‘Media Service Brands – a creation of the past decade; what is next?’ seeks to raise some very pertinent questions. The last decade specifically has seen media service brands become a force to reckon this in the new age of communication. However, are media service brands paying attention to newer, more specific domains like digital in the manner that they should for them to continue on their growth path? Have digital and direct agencies worked hard enough to become a force to reckon with? Where are creative agencies in the communication exercise?

V Ramachandran, Director – Strategy, LG Electronics India is this session’s Chairperson.

The three panellists would represent each side of the discussion. Srikant Sastri, Country Chair, ViVaki India, will represent the specialist mediums – from direct and digital to newer forms of media.

Seiichiro Hayata, Director & Executive Vice President, Dentsu, will represent the media service brands side of the debate.

Josy Paul, Chairman & NCD, BBDO India, will represent the creative agency side.

The take-off from this session would be whether media service brands are poised to grow in the next decade the way they had done in the last decade and what should media service brands be wary of.

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business