Top Story


Home >> Advertising >> Article

US web users try pay-per-view

Font Size   16
US web users try pay-per-view

According to a study by Lyra Research’s Content Intelligence Group, about 20 million Internet users in the US have paid for web content. 43% opened their wallets because the paid site was the only place they could find what they wanted, while 39% paid simply because they were curious about the content.

Adult material was the largest category, with 45% of those surveyed saying they paid for such content. Industry- specific business sites were second-most popular (attracting 27% of the paid audience) and online database services were third (18%). 10% of respondents said they had paid for premium music and news sites.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular