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Unitech business assigns creative duties to Bounce Design

18-July-2006
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Unitech business assigns creative duties to Bounce Design

Bounce Design has bagged the creative duties for all below-the-line activities for Unitech, a leading player in real estate development, hospitality, and infrastructure. The size of the business is pegged at Rs 4-5 crore. Below the line activities for Unitech would include working on their quarterly magazine, DM activities and logo redesigning, among others.

Paramita Sengupta, Deputy General Manager, Corporate Communications, Unitech, said, “The company is on overdrive and wanted a partner who understood the dynamics of communication and had strong design aesthetics essential for lifestyle products.”

She added, “We were impressed with the agency’s dedicated approach to design and communications, and of course it’s excellence in creativity.”

Bounce Design, a design and communications agency, has among its clients well-known names like Oberoi, LVMH, Corning India, and Hilton. The agency has also handled projects for clients such as Airtel, Hero Honda and NIFT.

Citing their past work for other lifestyle brands as the prime reason for bagging the business, Sanjay Shakdher, Business Head, Bounce Design, said, “Unitech chose us because we offer solutions that span different platforms such as corporate identity, press, electronic media, retail branding, and visual identity, among others. Also, we are familiar with the tone and tenor to address while working for such brands.”

Commenting on the path that lay ahead, Anisha Shakdher, Founder, Bounce Design, said, “We have a couple of interesting ongoing projects with Hero Honda, Technopak, NIFT, T&T Motors and Punjabi by Nature, and we look forward to a larger portfolio of work with our clients.”

The Unitech above the line account is handled by JWT.

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