Two Indians have made it to the Cannes Lions See It Be It programme. Harshada Menon, Associate Creative Director, Ogilvy & Mather Mumbai and Gayatri Sriram, Digital Creative Head â Delhi, FCB Ulka, are part of the programme that gives women who face diversity challenges a platform to seek advice and mentoring from industry leaders.
This year the 20 women are part of the program; an increase of five participants on previous years. See It Be It is now in its fifth year. âThis initiative was launched to address the issue of gender disparity in the senior levels of the creative industry. While there has been some progress, the dial is moving far too slowly and by supporting exceptional female talent we believe weâll help shift the balance,â said Louise Benson, Cannes Lionsâ Executive Lead on See It Be It.
As special guests of Cannes Lions, the See It Be It group receives a curated programme of events including executive training, creative masterclasses, an insider tour of a Cannes Lions jury room, exclusive networking opportunities and mentoring from some of the most successful leaders in the global branded communications industry. Travel, accommodation and a Complete Festival pass are also included, for a career changing experience.
This yearâs See It Be It Ambassador, Chloe Gottlieb, Chief Creative Officer, R/GA will lead the group onsite and provide counsel and guidance for the 20 women. Speaking on the announcement Chloe said, âEach one of these talented women has overcome significant barriers to arrive at this moment. Helping them stay the course to realize their potential means our entire industry benefits from their leadership. When they see us, they see what is possible. When we see them, we see a brighter future.â
The 18 others who will be joining Harshada and Gayatri at Cannes are:
Rita Anyango, Creative Director, Project Manager, Crossroads Digital Multimedia, Uganda
Lama Bawadi, Senior Copywriter, Leo Burnett Beirut, Lebanon
Dominique Curtis, Senior Copywriter, R/GA Austin, USA
Deniz DĂŒlgeroÄlu, Copywriter, Rafineri Ad Agency, Turkey
Karen Ferry, Senior Copywriter, Leo Burnett Sydney, Australia
Jessica Gomes, Digital Copywriter, Lapis Raro, Brazil
Lauren Haberfield, Art Director, McCann Paris, France
Leah Juaymah Mababangloob, Senior Art Director, LEGO System A/S, Denmark
Maribel Maneiro, Creative Director from Agency Raya, Chile
Melanie Matlock, Copywriter, J. Walter Thompson Atlanta, USA
Prajakta More, Conceptual Creative, Geometry Global, Dubai, UAE
Lydia Pang, Creative Director, Refinery29, USA
Meghan Patenaude, Art Supervisor, McCann Health New York, USA
Alexandra Sobiecki, Associate Creative Director, Spotify, USA
Erica Stevens, Senior Art Director, Translation, USA
Alexandra Vaca, Associate Creative Director, Commonwealth/McCann, Ecuador
Simina Zidaru, Senior Copywriter, Mullen Lowe, Romania
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities