Top Story


Home >> Advertising >> Article

two hmp communications aims Rs 8-cr turnover

Font Size   16
two hmp communications aims Rs 8-cr turnover

With more and more big corporates relying on small and medium size agencies, there has been an altogether new trend shaping up in the Indian advertising arena. One such example of confidence winning comes up with Gurgaon-based Two hmp Communications.

The two-year-old agency – brainchild of Pulak Chakraborty, a former General Manager at RK Swami\BBDO and McCann, enjoys an array of accounts including Buddy Davis, Pesco Soaps, Jupiter Pan Lingerie, TCI Transportation, Cossa Bella, Calcutta-based Heavens Garden, DSR Orna Ville of Mumbai and kid’s toys major Leo. The agency, with an employee base of 17 people, is targeting a turnover of over Rs 8 crore in the running fiscal and has plans to set up an outfit in Mumbai.

A veteran advertising professional with over two decades of exposure to the industry, Chakraborty felt there was a change in the mindset of the client. “Unlike yesteryears when only big agencies could bag big accounts, small and medium-sized agencies are getting good accounts these days,” he said, adding: “Agencies like ours deliver good work and look at things with a fresh perspective which, at times lacks in biggies. Added to this our client servicing is also good.”

However, there are more of such instances. Interestingly, just a few days back reported about Subrato Chakraborty’s start-up Brand Curry and, while dwelling on the story behind his agency, Chakraborty as well expressed similar realisation about the shift in the mindset. Brand Curry has also successfully roped in an impressive array of FMCG accounts.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds