Regional penetration will be the core of our journey this year: Eddie Udagawa, Canon India
.jpg "Facebook's Saurabh Doshi appointed as APAC Head of Entertainment Partnerships")
Facebook's Saurabh Doshi appointed as APAC Head of Entertainment Partnerships
.jpg "IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?")
IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?
Media organisations be allowed to work in atmosphere of freedom: Calcutta HC
Britzo to invest 100 crore to catalyse rural digitisation: Pradipto Ganguly
Television Eighteen Group has acquired Mumbai-based interactive ad agency Urban Eye Media, an eight-year old agency providing high-end web design and solutions. Urban Eye has undertaken web-related projects for clients like the Aditya Birla Group, Baylor University, Bates, Mahindra & Mahindra, MTV, and Norwest Venture Partners, besides CNBC-TV18 and Yatra India project, where TV 18, Reliance Capital and Norwest Venture Partners have invested in.
Post acquisition, Urban Eye is expected to be a major component of the TV 18 group’s demerged business, Web 18. TV 18 group has announced revenues of $1 million in the first quarter of this year solely from its Internet businesses.
Though the deal has already been finalised, an official announcement is expected some time next week. Urban Eye CEO, Rishi Khiani, could not be contacted for comments. Also, the financial terms of the deal could not be ascertained, however, it was known that it was a multi-year, part cash and part stock deal.
Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.
We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube