Top Story


Home >> TREND >> Article

Tupperware soon to launch premium range, aims doubling turnover by ’06

Font Size   16
Tupperware soon to launch premium range, aims doubling turnover by ’06

Tupperware is all set to revolutionize the Indian market with new product launches over the next few weeks and months. The products are targeted at the SEC A+, after having consolidated its position with SEC A and B. After having achieved a good momentum over the past eight years since its launch in 1996, Tupperware is looking to double its turnover in India by the end of 2006.

Asha Gupta, General Manager, Tupperware India Pvt. Ltd, said, “We will launch these products very soon in India. The range will be beefed up and these products will be in the premium slot. We are going to get more and more SEC A+ into buying these products, which is not only going to help increase the company’s revenue but also the consultants. The more high priced the product she sells, the more money she is going to make.”

The premium products that are going to be brought to India have not been present here. These products are polycarbonate products, which look like glass but are actually plastic, the designs are also unique.

Tupperware has a vast network of an all-women team of over 55,000 members across 48 cities in India. This direct-selling company has a turnover of Rs. 100 crore in India and is looking to scale it to Rs. 206 crore by 2006.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)