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Tupperware introduces expandable and flexible storage solutions in India

17-February-2005
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Tupperware introduces expandable and flexible storage solutions in India

Tupperware India has launched expandable and flexible storage solutions, Go Flex. This new product expands to three different heights and can be folded and tucked away. Go Flex promises to be indispensable for consumers across all age groups being highly functional with ergonomic design and sleek looks.

Speaking at the launch, Asha Gupta, General Manager, Tupperware India, said, “Since Tupperware’s entry in 1996, the company has progressively carved a place for itself on the shelves of the Indian Kitchen. Competing in a socio-economic environment, which is predominantly ‘steel loving,’ Tupperware has made serious inroads into Indian homes and has changed the perception of plastic.”

“The introduction of Go Flex not only indicates this continuing trend but also underlines Tupperware India’s new ‘life style’ approach for the market. Following Go Flex, Tupperware will seek to introduce a series of high-end, stylish and modern food storage solutions during the coming months,” she added.

Dave Szczepaniuk has played a pivotal role in introducing Go Flex in Asia Pacific markets as well as India. Szczepaniuk, Director New Products Asia Pacific, said, “India’s healthy economic trend offers immense growth opportunities for Tupperware. Lifestyle products today have crossed the aspiration paradigm and entered the purchase set of consumers. Coupled with rapidly changing customer preferences and premium on space as seen in other Asian countries too, we are introducing Go Flex across all markets as part of our global marketing strategy. India is a star performer among Asian countries and I am confident that with the introduction of Go Flex, it will retain this place of honour.” Go Flex expands to three different heights enabling a substantial 950 ml of space for storage and is just 2 cm high when flat. The product is priced at Rs. 390 in India and comes in a lavender shade.

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