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Triton bags Metro Shoes creative and media business

09-May-2005
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Triton bags Metro Shoes creative and media business

Footwear major Metro Shoes has awarded its advertising duties to Triton Communications. The agency would be handling both creative and media for Metro Shoes. The account is more than Rs 4 crore.

Rafique Malik, Managing Director, Metro Shoes, said, "The brand Metro Shoes is at a very crucial juncture where we need to widen the customer base by getting a younger audience buying into the brand without alienating our current customer base. Triton produced some outstanding strategy followed by some unique creative work which met the needs of the brand. In addition, the agency came across as a dedicated and committed team."

Welcoming the addition of Metro Shoes to the agency's portfolio, Jayesh Ravindranath, Executive Director, Triton, said, "We are delighted by the confidence put in us by Metro Shoes. We have done some exciting creative work for Metro Shoes, which will give the required change, connectivity and freshness to it and meet the brand objectives. We also believe that this effort will help build the Metro Shoes brand into a stronger national brand in a market that is getting cluttered and competitive."

Metro Shoes reflects the elevated tastes of the modern Indian customer and the brand has become a household name for quality, variety, durability and fashion footwear. Metro Shoes has a presence in 35 locations across 13 cities and plans are on the anvil to further increase its presence across the country.

rmg david had been handling the advertising and media account of Metro before the company switched its account to a local agency in Mumbai called Kahani. The Rs 40-crore Metro Shoes allocates 4 per cent of its turnover on advertising spends.

In the recent past, Metro Shoes had launched a Wedding Collection which showcased shoes to suit every occasion starting from the engagement ceremony to the sangeet, cocktail parties, the wedding and reception. It even came up with a wide range of party bags and a feminine range of footwear to complement the entire trousseau collection.

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