Top Story


Home >> Advertising >> Article

Tree wins advertising, marketing and design mandate for clothing brand FREECULTR

Font Size   16
Tree wins advertising, marketing and design mandate for clothing brand FREECULTR

Tree, one of India’s contemporary design and advertising companies have recently won the national advertising, marketing and design mandate for the clothing brand, FREECULTR. Tree won the business following a multi-agency pitch.

Tree will support the company’s emerging retail plans and work on designing the in-store experience with an aim to create stronger brand connect with its customers. The agency will also support the advertising and product branding initiatives of FREECULTR nationally across all its channels online & offline.

When asked about the reason for awarding this mandate to Tree, Sandeep Singh, CEO, FREECULTR said, “We are delighted to appoint Tree as our marketing partner. We were impressed with their understanding of the brief and strategic approach at the pitch process. The agency will play a vital role in repositioning the brand further as we grow, enabling FREECULTR to achieve its aim of becoming one of the preferred clothing retail brands for men in India and establish its leadership position in building the category of HENLEY T-Shirts.”

Kapil Dhawan, Co- founder and CEO, Tree said, “FREECULTR is one of the rising Indian clothing brands with an innovative strategy of reaching out through an Omni-channel retail presence. We understand that it is an important decision for them and we are honoured to be selected as their marketing communications partner. We are excited to work with FREECULTR and are confident that we will be able to bring our designing prowess and strategic market thinking to help our client to achieve their brand objectives.”

FREECULTR is a lifestyle brand with one simple goal – design and deliver products that reflect the brands true essence, freedom.

Recognized for its innovation in retail, FREECULTR was awarded ‘Most Innovative Retail Concept’ for the proprietary Touch Screen App, TapShop, created by FREECULTR, at the Asia Retail Congress 2014, and ‘Store Concept of the Year’ at the Economic Times Retail Awards 2014.

Founded in 2007 by Kapil Dhawan and Arnab Chatterjee, Tree is a creative solutions company. Tree’s clients include GSK, World Trade Center, PVR cinemas and Danone among others.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular