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Total Sports Asia eyes Indian sponsorship market, to offer 360-degree branding opportunities

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Total Sports Asia eyes Indian sponsorship market, to offer 360-degree branding opportunities

The increasing corporate interest in sports sponsorships has come as a boon for sports marketing firms. Eyeing a big business opportunity, Total Sports & Entertainment India, a subsidiary of Kuala Lumpur-based integrated sports marketing firm Total Sports Asia, plans to promote 'Futsol', a smaller version of soccer, in India.

Navneet Sharma, Managing Director, India & Middle East, says the event will be organized in March 2005 and ace footballer Baichung Bhutia will be one of the key attractions. He added that sports like hockey, motor racing, athletics and cricket will now be extensively marketed among a cross-section of corporates.

As an integrated sports marketing company, the firm aims to provide a 360-degree solution to all leading brands, corporates, federations or talent. The services offered by the company will be television rights, sales and distribution, licensing and merchandising, event management, public relations, new media initiatives and mobile content, Sharma said.

Total Sports & Entertainment, besides assisting young talent, will bring international sponsorship opportunities like Latin American soccer, Formula 1 racing and other sports propositions to India. "This will provide marketing led opportunities for brands having global aspirations," Sharma said.

WWE is one of TSA's larger partners. The firm is in talks with major corporates for marketing this sport in India.

The sports sponsorship market in India is valued at Rs 600 crore. TSA is targeting a turnover of $ 5 million in the next three years, Sharma said.


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