Top Story

e4m_logo.png

Home >> Advertising >> Article

Total Oil launches multimedia advertising campaign in 21 countries

11-October-2014
Font Size   16
Total Oil launches multimedia advertising campaign in 21 countries

Total launched its new international multimedia advertising campaign simultaneously in 21 countries on October 2nd to develop the Group’s brand awareness. The campaign highlights Total’s operations in oil production, refining and marketing, as well as its role as a major player in natural gas (50% of its output) and as the global number two in solar power, through its subsidiary SunPower.

The campaign provides a tangible illustration of the meaning behind the Group’s new baseline, “Committed to Better Energy”, which puts the emphasis on producing “better”, not “more”. In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.

To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were filmed at Total sites.

“Total is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in Total’s history. It reflects both our size and our ambitions,” explains Jacques-Emmanuel Saulnier, Total’s Senior Vice President, Corporate

Communications.

“Our vision and our continuous improvement approach – “always better” – are seen in our work in the front lines, alongside and for our stakeholders,” says B. Vijay Kumar, Total Group Representative - India and Chairman & Managing Director, Total

Oil India. “This isn’t just a promise for the future; it’s the everyday reality for Total’s 100,000 employees.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)