Home >> Advertising >> Article

Toshiba, LIC, Eureka Forbes & RPSG among top advertisers on Budget Day 2018

07-February-2018
Font Size   16
Toshiba, LIC, Eureka Forbes & RPSG among top advertisers on Budget Day 2018

On 1 February, the nation eagerly waited for the Union Budget 2018, which not only helped news channels to get higher viewership, but also helped brands and advertisers to grab more eyeballs.

As people turned to TV to keep track of Arun Jaitley’s Budget proposals, BARC India data shows who advertised the most on Hindi and English news channels.

Across English News channels (Excluding BBC World and WION), RP Sanjiv Goenka Group becomes the top advertiser of the day and recorded 118 Impressions (000s). Next in the category was Eureka Forbes grabbing the second position with 117 Impressions (000s). JK Lakshmi Cement, Toshiba and LIC stood third, fourth and fifth with 92, 87 and 76 Impressions (000s) respectively.

RP Sanjiv Goenka again led the top five brands on Budget Day. The brand recorded 118 Impressions (000s). Aquaguard maintained second position in the list with 117 Impressions (000s). JK Lakshmi Cement, Toshiba and Gabon Calling bagged the hird, fourth and fifth positions with 92, 87 and 68 Impressions (000s) respectively.

On the other side, across Hindi news channels (Top 10 Hindi news channels), Patanjali led the top five advertisers list with 352 Impressions (000s). SSK bagged the second position with 241 Impressions (000s). HUL, JK Lakshmi Cement and Unichem Laboratories held the third, fourth and fifth position with 229, 160 and 144 Impressions (000s).

In the top five brands list, JK Lakshmi Cement dominated the category with 160 Impressions (000s). Syska LED garnered the second spot with 146 Impressions (000s). Unichem Laboratories stood at number three in the category with 144 Impressions (000s). Astral PVC Pipes and Dr Ortho maintained the fourth and fifth positions with 109 and 88 Impressions (000s) respectively.

Tags Arun Jaitely BARC India Patanjali SYSKA budget 2018 JK Lakshmi Cement RP Sanjiv Goenka Group

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.