When brands rope in celebrities that strongly match the sensibilities of the brand, they add something they never had before: interactivity and virality. Packing in endearing moments and interesting messages while riding on the celebrityâ€™s fame just gives the ad more edge over the reams of ads that storm the digital every day. These 5 viral ads of the month used the right celebrity with the right tactic just in right time and took the Internet by storm.
YouTube impressions: 4 million views
Virat Kohli and Anushka Sharma give a whole new meaning to wedding vows in their commercial for ethnic clothing brand, Manyavar. The ad shows them attending a wedding, and exchanging their own vows, albeit, unconventional ones. While watching the bride and groom participate in their wedding rituals, Kohli and Sharma play a guessing game â€“ each trying to guess what vows the to-be-weds are silently exchanging. What follows is a cheeky back-and-forth between the celebrity couple which is rather endearing! No wonder the Internet went on a mushy meltdown after watching it.
TVC link: https://www.youtube.com/watch?v=y_SRoRhGsF4
Clean City Initiative
YouTube impressions: 1.4 million views
Varun Dhawan and Alia Bhat recently came together for Adar Poonawallaâ€™s Clean City Initiative ad film. Donning the hats of Romeo and Juliet, the Dharma commercial comes with a contemporary twist in which Romeo aka Varun, a Bhojpuri-speaking lover boy has come to woo Juliet aka Alia, a well-travelled girl. But tragedy strikes when Juliet who is standing in her balcony chooses to dump an empty juice box in the open right before asking Romeo to kiss her.
TVC link: https://www.youtube.com/results?search_query=clean+city+initiative
YouTube impressions: 217k views
In this ad featuring Katrina Kaif, her granny is seen hiding a shoe, trying to engage her into conversations so that her grand-daughter doesnâ€™t leave. The shoe plays a key role acting as an emotional connect between the relationship of a granny and her grand-daughter. Metro Shoes are seamlessly integrated and showcased in a fun manner to bring a smile on to the viewersâ€™ face. The film has a fun and playful tone and they portray the joy and playful experience of selecting a pair of shoes.
TVC link: https://www.youtube.com/watch?v=LfL2tQrXOrM
YouTube impressions: 2.4k views
The campaignâ€™s TVC, conceptualised by Ogilvy and Mather, stars Konkana Sen Sharma and Tilottama Sharma as the lead protagonists. The TVC is meant to astonish consumers and give them a reality check about their salt. Its sends across an important message encouraging people to test the purity of their salt as consumption of adulterated salt may lead to serious health implications.
TVC link: https://www.youtube.com/watch?v=ZtYgjMJfTxU
YouTube impressions: 1.2k views
The ad film is a part of Assam tourism's new brand entity 'Awesome Assam'. The central theme of the campaign is - 'Once you visit Assam, it stays with you forever' and is depicted through how Priyanka Chopra remembers Assam and gets carried away by her memories of time spent there. It will be promoted across US, Canada, UK and other European countries via different activities and wisely leverages PCâ€™s global identity to promote the state.
TVC link: https://www.youtube.com/watch?v=yLnCAhD8DlI
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Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years