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Titan unveils Crown Collection, priced at Rs 1–27 lakh

20-December-2004
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Titan unveils Crown Collection, priced at Rs 1–27 lakh

A combination of watch technology and craftsmanship in jewellery is all about the latest Crown Collection of watches by Titan Industries. In an effort to reinforce its image as the premium lifestyle brand, the Indian watch major unveiled its finest and the most spectacular collection so far.

"The collection, an exquisite line of time wear, illustrates the progression of design styles and creativity through these fine, handcrafted masterpieces. The spirit of Titan is expressed in the unique designs of this collection,” said Bijou Kurien, COO, Watches, Titan Industries.

The Crown range has designs for both men and women. With price ranging from Rs 1 lakh to Rs 27 lakh, the collection consists of eight exclusive watches, which can be tailored as per the choice of the buyer. The designs range from a handcrafted pendant watch to a broad diamond-encrusted wristband displaying a diamond-studded dial.

"This collection is inspired by the taste of the discerning buyer and is meant to depict the uniqueness in every individual. These exquisitely crafted pieces are embellished with diamonds and other precious and semi-precious stones to create a dazzling look, contributing to the watch’s special contemporary elegance," expressed Head of Design at Titan, Michael Foley.

Titan Industries, a Tata Enterprise, commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery under the brand name Tanishq. It has a domestic market share in excess of 50 per cent in the organised watch market. Titan reported a turnover of Rs 958.52 crore in watches and jewellery in the year 2003-04.

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