Top Story

e4m_logo.png

Home >> Advertising >> Article

Times Global Broadcasting appoints Lowe India for forthcoming biz channel

16-January-2009
Font Size   16
Times Global Broadcasting appoints Lowe India for forthcoming biz channel

Times Global Broadcasting Co Ltd (TGBCL), the BCCL venture in the news broadcasting space, has appointed Lowe Lintas India to handle the creative mandate for its forthcoming business news channel, which at present is code named ET TV. The development comes in the wake of a multi-agency pitch that saw the participation of agencies such as McCann Erickson and Rediffusion Y&R.

TGBCL officials declined to comment on the development, but sources familiar with the situation informed that TGBCL was only reviewing its creative mandate and not the media mandate. It is understood that Lodestar Universal, which is the current media agency of Times Now, would handle the media mandate for ET TV.

exchange4media could not independently ascertain the account size for the business. However, a highly placed source said, “ET TV is going to ensure that it has done all the necessary things to make its presence felt in the business broadcasting space, and that means a significant spend on the channel’s advertising too.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...