A multi-agency pitch in Kolkata has led to Tide Water Oil Company (India) moving its advertising account for Veedol brand of lubricants to Euro RSCG. The brand was previously being managed by Rediffusion DY&R.
Speaking on the move, A Raghuram, CEO, Tide Water Oil Company (India), said, "We have ambitious plans for Veedol and have currently doubled our spends to about Rs 8 crore for advertising and sales promotion. Euro RSCG displayed a good understanding of the market category and the lubricant user and hence the decision to assign the account to them."
Euro RSCG chief executive Ishan Raina said that he was delighted with the win. "We have worked with Tide Water Oil before and found them to be excellent professional client. Veedol also has extremely loyal user base and the intention will obviously be to grow the marketshare rapidly with focussed creative and additional spends," stated Raina.
Tide Water Oil Company (India) is also launching the ENEOS brand, in technical collaboration with Nippon Oil Corporation, Japan.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji