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Tide Water Oil (India) moves Veedol to Euro RSCG

23-July-2004
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Tide Water Oil (India) moves Veedol to Euro RSCG

A multi-agency pitch in Kolkata has led to Tide Water Oil Company (India) moving its advertising account for Veedol brand of lubricants to Euro RSCG. The brand was previously being managed by Rediffusion DY&R.

Speaking on the move, A Raghuram, CEO, Tide Water Oil Company (India), said, "We have ambitious plans for Veedol and have currently doubled our spends to about Rs 8 crore for advertising and sales promotion. Euro RSCG displayed a good understanding of the market category and the lubricant user and hence the decision to assign the account to them."

Euro RSCG chief executive Ishan Raina said that he was delighted with the win. "We have worked with Tide Water Oil before and found them to be excellent professional client. Veedol also has extremely loyal user base and the intention will obviously be to grow the marketshare rapidly with focussed creative and additional spends," stated Raina.

Tide Water Oil Company (India) is also launching the ENEOS brand, in technical collaboration with Nippon Oil Corporation, Japan.

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