Top Story

e4m_logo.png

Home >> Advertising >> Article

Thoughtshop Advertising wins creative mandate for Parle Melody

25-January-2016
Font Size   16
Thoughtshop Advertising wins creative mandate for Parle Melody

Thoughtshop Advertising, a Mumbai based 360-degree advertising and communication agency has won the creative mandate for Parle Melody following a multi-agency pitch.

 Driving on its iconic tagline---Melody itni chocolaty kyon hai... Melody khao khud jan jao', the agency in its latest TVC emphasises the rich caramel based layer and chocolate core reminiscing the chocolaty taste. The TVC is conceptualised by Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Productions.

Commenting on the association with Thoughtshop, B. Krishna Rao, Deputy Marketing Manager, Parle Products said, "We aim to increase the brand recall through the new communication strategy targeting the youth. The purpose is to create the chocolaty urge by breaking a monotonous situation with a humorous twist. In association with Thoughtshop, we plan to roll out the campaign through TVC, Print and Radio".

"It is always a privilege to work on an iconic brand under the Parle Products umbrella.  Melody's tagline itself reinforces the chocolaty property of the brand, and thus we take the onus to carry forward the brand thought, continuing the legendary quest,” added Dhyani.

Tags Parle Melody Thoughtshop

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients