Home >> Advertising >> Article

This Gandhi Jayanti, Dainik Jagran INEXT says #AawazUthao

03-October-2017
Font Size   16
This Gandhi Jayanti, Dainik Jagran INEXT says #AawazUthao

Marking the occasion of Gandhi Jayanti, Dainik Jagran INEXT launched 'Aawaz Uthao' - a motivational campaign for its readers. The campaign aims at encouraging society to not remain a mere spectator of wrong things happening all around. Instead, raise your voice with Dainik Jagran INEXT as the platform that will help every citizen's voice be heard, everyone's issues addressed and the desired change affected. 
The interesting creative for the campaign launch is garnering much interest among the masses. The newspaper used the three monkeys of Gandhiji, but the messaging comes across as contrary to the teachings otherwise attached to them.

* First Monkey says: Buraiyon Ko Dekho (see the bad)
* Second Monkey says: Buraiyon ko Suno (listen the bad)
* Third Monkey says: Buraiyon ke khilaf Aawaz Uthao (raise your voice against the bad)
 
The idea behind this campaign is to encourage people to not to ignore the bad and wrong things happening around them. And waiting for someone else to raise voice is also not an option. Following the Gandhi's principle of 'be the change that you want to see', the voice of the readers against all wrongdoings in the society is being empowered with Aawaz Uthao campaign.
People witnessing the dark side of the society can capture the incidents and scene through various digital mediums available and share them with a responsible media – Dainik Jagran INEXT. The news daily will not only print the story but also ensure highlighting it on various platforms before the concerned authorities.  
Talking about his latest novel campaign, Alok Sanwal, COO, Dainik Jagran INEXT, said, “While celebrating Gandhi Jayanti as Swachhta Diwas people mostly remained focussed on the litter and garbage around. Dainik Jagran INEXT, sticking to its DNA of being a futuristic media, only broadened the horizon and revoked the true sense of Mahatma Gandhi’s message of a clean society and not just roads.”

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

Lizol continued to reign the top spot in BARC’s Top 10 Brands for Week 23 (June 2-8, 2018)

Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...