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The Euro RSCG agenda in India – Digital, talent and thought leadership

04-October-2007
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The Euro RSCG agenda in India – Digital, talent and thought leadership

Euro RSCG conducted its global managing committee meeting in Mumbai on October 3, 2007. This is the first time the advertising agency has held a ‘ManCom’ meeting that was not held at one of its two headquarters – Paris and New York. Giving a broad picture of the agency’s plans, its Global CEO, David Jones, said, “India is a very important market and we are very happy with the growth trajectory that we are on in this market.”

“There are various areas where we want to strengthen ourselves further and be in a position to offer our clients the best of solutions. However, there are three broad areas where you would see us continue our focus in days to come,” added Jones.

The first of these three areas was digital. Jones said, “We are probably one of the first agencies to have forayed into the digital arena and we have won accolades for that globally as well. We intend to grow ourselves in India as well in these areas. The next area of focus is talent. Right people can make all the difference to any operation, and we can already see the changes in Euro RSCG India ever since Suman (Srivastava, CEO, Euro RSCG India) has taken over the reigns here.”

The third area for the agency is to be seen as a thought leader. Some of the steps that it has taken in the Indian industry as well are initiatives like the Prosumer Survey and other such initiatives that keep the agency ‘future ready’.

Jones said, “We don’t even want to be seen as someone who knows all about the past of the industry, but we know the present, and we are really keen to know where the future is headed.” So, is Euro RSCG happy with the market share that the agency has in India? Jones replied, “No, but I am not happy with the market share that we have anywhere because if you are happy, it is the end of sorts.”

Addressing the same question, George Gallate, CEO, Euro RSCG APAC said, “India is one of the fastest growing markets for us today, and it is a positive contributor to the Euro RSCG Asia operations. It is also the global creative centre for us on clients such as Reckitt Benckiser. Then there are clients for us like Dell that are headed by some great Indian talent. India is central for APAC operations for these reasons, and hence you see me here very often.”

Gallate also informed that the India operations would see more attention in its units like Euro RSCG Life, and would also see the launch of new units such as Euro RSCG Leap soon.

Thirty international senior officials from Euro RSCG were present for this meeting in India. Some of the other members from this committee, who were in India, included Mercedes Erra and Stephane Fouks, both Executive Co-Chairman, Euro RSCG Worldwide; and Remi Babinet, Chief Creative Officer, Euro RSCG Worldwide, among others.

Also see:

Euro RSCG to launch brand consultancy unit Euro RSCG Leap in India

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