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The current ratings system is the biggest disservice that broadcasters have done to themselves: Sunil Lulla

08-January-2011
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The current ratings system is the biggest disservice that broadcasters have done to themselves: Sunil Lulla

“I don’t believe our rating system is universal; it is focussed around a few large pivots and the niche channels suffer as a consequence. Our concepts of measurement in this country are limited. They need to be challenged,” says Sunil Lulla, MD & CEO, Times Television Group.More

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Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

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