Home >> Advertising >> Article

The buck officially stops at me now: Balki and the new Lowe India

13-December-2007
Font Size   16
The buck officially stops at me now: Balki and the new Lowe India

The decision to elevate R Balki as Chairman and CCO of Lowe India and to bring in Charles Cadell as CEO of the agency has triggered a series of changes at Lowe India. Lowe Worldwide spokesperson informed that Balki would now be heading Lowe India, and the leadership team of the agency that comprised Balki and Cadell would report to Lowe Worldwide.

Pranesh Misra gets into a global role now as Global Director, Marketing Accounting. But he continues to be associated with Lowe India as an ex-officio member and would be supporting Balki. Balki said, “I keep telling him that he is my Vice Chairman! I have requested that of him.”

Balki’s core team also includes Brent Gosling as Chief Strategy Officer and an appointment would soon be made in Human Resources. The new Chairman and CCO also informed that an HR unit would be created under Fali Vakeel, who has recently been designated as Chief Talent Officer.

Does the new role bring any change for Balki? “The buck officially stops at me now, but I have always thought it did, so in that sense not much of a change. I would also be looking after SSC&B Lintas now though,” he added.

With the change in Bhasin’s role, who was so far heading SSC&B Lintas, Balki informed that the search for a new head for the agency was on. He said, “We are planning how to position the agency now, what the new people would do and other such details. Pranesh Misra is already into it. That said, while I have to be involved in these initial stages of settling, it would be a different agency with its own team and operations.”

Balki already has many changes in store for the Lowe India people. One of the first key changes has been that of S Anand, who has been moved to look after the Delhi office from his role in Mumbai as a CD. There are similar changes in days to come. “People will have bigger responsibilities now. Many of our business heads from different parts of the country will grow further. Our CDs would be playing bigger roles,” said Balki. Some of the names that Balki enumerated included Madhu Noorani, Deepa Geethakrishnan, Aimer Jaleel, Vasudha Narayanan and Sharon Nayak, among others.

He also informed that some of the areas that would come further under focus now were digital creative area and the design cell.

While there really is a lot that Balki has planned for Lowe India, why did Lowe Worldwide not choose to appoint a CEO from India? The Lowe Worldwide spokesperson explained, “The appointment of Charles Cadell as CEO doesn’t in any way reflect that there is lack of talent in India. India has growing importance for the network. It’s not unusual for Lowe Worldwide to have people of different cultures working together – it’s newer in India, since we were a minority partner before this. Clients, too, have cross-cultural teams today, and Charles’ appointment is in line with that way of thinking.”

The spokesperson further elaborated, “Simply put, the DNA of Lowe Worldwide is to be cross-cultural and put together the best people from everywhere. We have multinational clients, so why not have multinationals that together best serve the client. This is really bringing Lowe India in the Lowe Worldwide structure. Charles Cadell has immense experience of the region, and he brings a different perspective that would allow a different kind of thinking. He is a great asset.”

For the record, under Lowe Worldwide, there are nine hub agencies, including Lowe India. All hub agencies have management teams that report to Lowe Worldwide. Lowe India, too, would follow this structure now.

Also see:

Changes at Lowe: Balki becomes Chairman & CCO; Charles Cadell new man in as CEO; Pranesh Misra elevated to Global Director-Marketing Accounting

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns