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The Advertising Club to host digital review D-CODE on Aug 1

18-July-2018
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The Advertising Club to host digital review D-CODE on Aug 1

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brand’s core marketing strategy. With over 400M Indians online, digital is now truly mainstream. And brands are leveraging this massive reach to drive business impact. The government’s call for a technology-conscious ‘Digital India’ coupled with the increased penetration of phones and affordability of data have given further impetus to the digital growth agenda.

Addressing the drivers of the tectonically shifting brand ecosystem, The Advertising Club has announced the debut edition of its India Digital Review: D-CODE. The review will be held on 1st August, 2018, 5.30 pm onwards at Taj Lands End, Mumbai.

A refreshing new format where 13 industry champions do a show and speak for 10 minutes each about:
1. One piece of work that they are proud of
2. One piece of work another brand has done that inspires them
3. Three pieces of advice for marketers for winning in digital

The stalwarts speaking at the review are:
1. Agnello Dias, Chairman & Co-Founder, Taproot
2. Ajit Mohan, CEO, Hotstar
3. Anupriya Acharya, CEO, Publicis Media
4. Anuradha Aggarwal, CMO, Marico
5. Arun Iyer, Chairman & CCO, Lowe Lintas
6. Juhi Kalia, Head of Creative Shop - India & Indonesia, Facebook
7. Rahul Johri, CEO, BCCI
8. Ravi Desai, Marketing Director, Amazon
9. Sam Singh, CEO - South Asia, GroupM
10. Sapna Chadha, Marketing Director - India & SEA, Google
11. Shoumyan Biswas, Vice President, Marketing, Flipkart
12. Siddharth Banerjee, EVP Marketing, Vodafone
13. Tanmay Bhat, Co-Founder, AIB

The review will be moderated by industry veteran and President of The Advertising Club Vikram Sakhuja.

Speaking about the maiden edition of the review Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club, said “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital Review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement. “

Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships at Google & Managing Committee member, The Advertising Club, said “It’s exciting to create a forum where the best can inspire and be inspired themselves to unleash the power of digital. With advertisers, publishers and agency leaders speaking, we will have a very real look into the many faces of the digital ecosystem.”

Punitha Arumugam, Platform Evangelist – Hotstar and Managing Committee member, The Advertising Club, added “In shaping this Annual Digital Review, we at the AdClub were focussed on ensuring the maximum possible learning for the audience in the shortest time. With 13 diverse industry leaders, each presenting 2 best-of-class examples and 3 learnings on using digital, the audience will see 26 break-through digital work done in India and get 39 tips for the year ahead. And all this in 150 minutes! We hope that this annual review will become the best learning ground for everything digital in India.”

The Digital Review 2018 will reflect on the work presented by brands across digital platforms from April 2017-June 2018.

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