Top Story

e4m_logo.png

Home >> Advertising >> Article

Tehelka.com commanding a 75%-100% premium on Banner ads

16-March-2001
Font Size   16
Tehelka.com commanding a 75%-100% premium on Banner ads

Cashing in on the ongoing rush to access the site, Tehelka.com is now commanding a 75 – 100 per cent premium on its standard advertising rates for banners on its webpages. The website, which is believed to have been offering ad placement at a price of around Rs 250-300 for 1,000 impressions earlier, is now demanding around Rs 500 for 1000 impression.

After breaking the scam news on Tuesday, the website got 20 million hits and seven million page views in the first eight hours itself. With only two web servers on hand, Tehelka.com had to deploy five more servers from Verio and other US farms, with in 24 hours of the scam breaking, in order to cope with the rush of visitors to the site.

The banner space for advertisements on websites are sold through ad-server agencies, which mediate between the website and advertisers. The agencies upload the advertisements on their own server and provide connections to the serveral websites for display as per the deals. Some of the major current advertisers on Tehelka.com include ICICI, Command, Makemytrip.com.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...