Top Story

e4m_logo.png

Home >> Advertising >> Article

Teach For India unveils new TVC by SamaajScope

13-August-2015
Font Size   16
Teach For India unveils new TVC by SamaajScope

Teach For India, a non-profit organisation working to achieve educational equity in India, is set to launch its latest television commercial celebrating the idea of an excellent education for all children today.

You can watch the TVC here:



The film, produced and directed by SamaajScope, narrates the story of two children from fundamentally different backgrounds who nonetheless converse on both academic as well as contemporary topics as equals – with Shruti Belitkar, a Teach For India student from Sant Vinoba Bhave School Pune, playing the part.

Speaking about the new TVC, Shaheen Mistri, CEO – Teach For India said, “We believe every child has the potential to shine, regardless of their economic background, as seen in this film. We just need to give them the opportunity and the right education. We need passionate, driven, committed people to join the Fellowship to bridge the gap of educational inequity.”

The TVC will make its debut on Star Television Network along with a host of other digital platforms. Sharing their thoughts on the approach behind the film, Samyak Chakraborty and Shaza Morani, Co-Founders, SamaajScope commented, “Teach for India's mandate of creating positive and progressive communication for their next Fellow intake resonated with our core ideology. At SamaajScope we are re-inventing the way citizens, corporates, NGOs as well as the government engage with social causes. This project is an important step towards that goal.”

Credits:
Client: Teach For India
Agency: SamaajScope
Producer:  Shaza Morani
Director: Varun Lalwani

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)