Home >> Advertising >> Article

TataCLiQ.com's slogan for the discerning consumer: #New&Now

03-June-2017
Font Size   16
TataCLiQ.com's slogan for the discerning consumer: #New&Now

After a CLiQbuster start to the first anniversary, TataCLiQ.com, Tata group’s multi-brand phygital e-commerce platform recently unveiled its new brand campaign #New&Now. The new campaign brings to life TataCLiQ.com’s unique proposition of latest products and exclusive ranges from best brands, delivered in a unique online-offline model. The campaign went live earlier this week.

Created by Mullen Lintas, the objective of the campaign is to communicate the tangible difference of Tata CLiQ’s phygital retail proposition to online shoppers. The focus is to inform consumers about the brand partners and offerings, where TataCLiQ.com helps you reinvent yourself and your lifestyle with the latest products that are made available almost immediately. Thus, the creative Expression – ‘You. New & Now’.  Because today’s consumers are ‘short trading’ and believe in living ‘in’ and ‘for’ the moment. They want to be in the know of everything that is latest across all aspects of life and more so in fashion and lifestyle. TataCLiQ.com claims to be the enabler that keeps them abreast of all the latest in fashion, electronics, luxury, etc. The campaign is further brought alive by a video starring Yami Gautam where she speaks about how she loves everything that’s new and now.  

Speaking of the launch of campaign, Kishore Mardikar, Chief – Brand Marketing and Institutional Sales said, “We are currently in a space that is cluttered with endless product listings. We at TataCLiQ.com believe that our consumers should have access to the best and latest brands. New and Now will serve as a differentiator for us to be able to provide the best to our discerning consumers.”

“E-commerce is a busy place, with all the players trying to offer as much as they can. But in the process of achieving width, recency of products was taking a hit. So, we looked deeper into the brand, what stood out for TataCLiQ.com was it being the only player that can offer both range and the latest products. When people order new things online, it is not necessarily the latest. This led us to the 'New and now' campaign for TataCLiQ.com. A simple catchy thought that clearly lands the core strength of the brand,” said Shriram Iyer, National Creative Director – Mullen Lintas.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey