Top Story

e4m_logo.png

Home >> Advertising >> Article

Tata Motors in limbo over Lionel Messi's conviction

08-July-2016
Font Size   16
Tata Motors in limbo over Lionel Messi's conviction

The 21-month jail term awarded to Lionel Messi by a Spanish court for tax evasion has put Tata Motors in a limbo over its association with the soccer star.

The auto major has a two-year agreement with the 29-year old footballer with an option for an extension for endorsing its range of passenger vehicles in India and in international markets.

When Messi announced his retirement from international football soccer recently, the company had said it would not change its business relations with the footballer. However, with the conviction grabbing news headlines, Tata Motors might have to rethink its association with the football legend. According to media reports, the company’s legal team was in touch with Messi's managers to get more clarity on the court verdict and its implications.

The Tata Motors stock price has been trading on a flat note with a negative bias today. On BSE, the share is trading at Rs 459.50, down 1.03 per cent from yesterday’s close.

Dubbed as the 'agent of change' for Tata Motors, Messi helped the auto major to reclaim its lost position in the Indian market backed by a series of new products, innovative sales programmes and customer reach initiatives. Messi was featured in the ad for Tata Motors’ Tiago hatchback. Post-retirement, Tata Motors had even announced that Messi would feature in TV commercials for sedan Kite 5, multi utility vehicle Hexa and compact sports utility vehicle Nexon.

For Tata Motors, this was the first time in a decade that the passenger vehicle business has used a celebrity in its overall brand association campaign.

Tags Tata Motors Lionel Messi Tiago

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients