Top Story


Home >> Advertising >> Article

Tata Docomo on the lookout for media partner

Font Size   16
Tata Docomo on the lookout for media partner

Close on the heels of meeting with creative agencies (Tata Docomo meets creative agencies), Tata Docomo has now called for a media pitch, as confirmed by industry sources. The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand.

Draftfcb+Ulka Advertising currently handles the creative duties for the brand.

The brand hit the news waves for its ad campaign starring its brand ambassador Ranbir Kapoor seen in an old man avatar as a restaurant owner giving the message of ‘Pay for what you use’ benefit of Tata Docomo. The brand was also the associate sponsor of IPL-5. By roping in Ranbir Kapoor for its IPL campaign, Tata Docomo strengthened its position as a sports enthusiast brand.

Tata Docomo also launched ‘Don’t leave speed to luck’, a two-part TVC series last year, which emphasised that when it comes to mobile internet speed, one should trust Tata Docomo.

Tata Docomo is part of the Tata Group and is estimated to be the sixth largest operator in terms of subscribers. Tata Teleservices and NTT Docomo came together in a joint venture in 2008 to form Tata Docomo.


Tags Lodestar UM Ranbir Kapoor IPL-5 Draftfcb+Ulka Advertising

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.