Top Story


Home >> Advertising >> Article

Tata Chemicals shortlists agencies, Contract, Rediffusion & Bates in the race

Font Size   16
Tata Chemicals shortlists agencies, Contract, Rediffusion & Bates in the race

Tata Chemicals, is in the process of shortlisting an advertising agency to handle its Rs 10-crore account. The agencies that have pitched for the account include Contract, Rediffusion & Bates. The account is currently being handled by Publicis. A final decision with respect to this is expected to be announced shortly.

According to sources, Tata Chemicals pitch is primarily be for the creative side of the business. Around eight agencies had participated in the first round.

The Tata Group had late last year consolidated all its media buying activities with The Media Edge — the media wing of Rediffusion DY&R.

Tata Chemicals has in its portfolio Tata Salt, a major player in the organised salt market. The other big players in the market are Annapurna and Dandi.

Source: Financial Express


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3