Top Story

Home >> Advertising >> Article

Targeting Top Technology Minds in the Country, Hotstar Launches ‘Dare or Stay There’ Campaign

15-January-2018
Font Size   16
Targeting Top Technology Minds in the Country, Hotstar Launches ‘Dare or Stay There’ Campaign

In what is a first for a consumer Internet company in India, Hotstar, India’s leading premium streaming platform, has kicked off 2018 with a campaign to attract India’s top product managers, designers and engineers. The campaign, taglined ‘Dare or Stay There’, is designed to connect with the cream of India’s tech minds with an inspiring call to discard their current roles and join the streaming service to build the future of online video for the world.

Since its launch in 2015, Hotstar has seen a rise in its adoption. It has become a global case study for its hockey stick growth trajectory and a curated content proposition that combines TV shows, movies, sports and news. Launched as India’s singular destination for live sports, and a wide collection of movies and shows in 9 languages, Hotstar went from 100 mn to 350 mn downloads in the year 2017 alone.

Stakeholders within the company have been clear over the last 3 years that their priority is to build Hotstar as the first video-centred technology company emerging out of India. Tech professionals at the company are now focused on addressing unique and exciting problem sets including massive scale and concurrency, the personalisation of content and advertising across tens of millions of users, and creating new consumer experiences around streaming.

Consisting of high-impact outdoor deployment across Bangalore, Hyderabad and Powai, along with large-scale digital and social media legs, the campaign is sharply targeted at the top tech hubs and parks in the country, home to some of the world’s leading technology companies.

“We are building one of the most exciting consumer Internet companies in the world and we are the natural home for the best tech talent in the country. This campaign is an invitation to this talent to come and join us and build an exciting technology company that has the opportunity to re-invent the world of video," said Ajit Mohan, CEO, Hotstar.

“We take pride in our BS-free culture, in personal ownership and in bias for action. We obsess over every detail of our product and user experience. And, we believe that small teams of the right people can do amazing things," added Varun Narang, Head of Product & Technology, Hotstar.

The campaign will run for 15 days, till January 22, 2018. 


For more information, please visit the microsite: https://tech.hotstar.com/


Tags Hotstar campaign

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space