Home >> Advertising >> Article

TapRoot leads metal tally @AdFest 2013, Grey & McCann follow

19-March-2013
Font Size   16
TapRoot leads metal tally @AdFest 2013, Grey & McCann follow

AdFest 2013 announced the results for Press, Interactive, Mobile, Design, Print Craft, Film Craft and New Director Lotus categories on March 18. The Indian finalists (number of entries) were led by TapRoot India with 20 finalists, followed by McCann Worldgroup India with 13 finalists. The other agencies in the finalists included Leo Burnett India, Grey Worldwide India, BBDO India, Contract Advertising India, Scarecrow Communications India and DDB Mudra Group India. 

TapRoot India led the rooster of Indian agencies with a total of 6 metals – 2 Silver and 4 Bronze. Grey Worldwide won 2 Silver metals for its Killer Jeans campaign, followed by McCann Worldwide Group with 1 Bronze and 1 Silver.

AdFest 2013 has seen a definite increase in entries this year; Press Lotus received 408 entries from 335 last year. The Print Craft category attracted 325 entries in 2013, more than 50 per cent higher than the previous year. It was also won the highest number of awards of any category – 40 in total. Jury President, Santoshi Padhi, Chief Creative Officer and Co-Founder of TapRoot India, Mumbai said, “The winning work was very well crafted with great art direction (newness and freshness in terms of execution) and that’s what we liked about it.”

“There was a great amount of competition in this category this year so we had a tough time picking the winners. AdFest normally has strict criteria not to award more than three winners per sub-category but because there was so much great work, we had to award more work, which shows the high level of quality.”

The mobile category, which was introduced this year, received 62 entries. No entry from India made it to the final in this category.

The winning entries are as below:  
Press Lotus

Hands can't be trusted – House Wife/Hands can't be trusted – Scientist Videocon Mobile: McCann Worldgroup India Mumbai: Bronze
Visual Classified Times Classified: TapRoot India Mumbai: Silver
7 Abused Goddess 1-3 Save Our Sisters: TapRoot India Mumbai: Bronze
Horn/Bell/Duck Volkswagen Passat: DDB Mudra Group Mumbai: Bronze

Design Lotus 
Green Fold Killer Jeans: Grey Worldwide India Mumbai: Silver
Donate More Red Cross: TapRoot India Mumbai: Bronze
Strip the Summer Killer Jeans: Grey Worldwide India Mumbai: Silver

Print Craft Lotus 
God ATSS: McCann Worldgroup India Mumbai: Silver
Country side Bar/Fish Market/Toilet Nima Bartan: TapRoot India Mumbai: Bronze
Camouflage Toilet/Camouflage Kitchen Bajaj Exhaust Fans: Leo Burnett India Mumbai: Bronze
Face 1/Face 2/Face 3 Prayas Bharti Trust: TapRoot India Mumbai: Bronze
Abused Goddess 1-3 Save Our Sisters: TapRoot India Mumbai: Silver

Film Craft Lotus
IPL- Carnival BCCI: Bang Bang Films Mumbai: Silver
Giving is Magic: ICICI Bank Corcoise Films Mumbai: Silver
Morphy Richards – Corruption Morphy Richards Juicers: Contract Advertising Mumbai: Silver

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.