Top Story


Home >> Advertising >> Article

Taj TV to produce Cricket Plus channel for DirecTV in the US

Font Size   16
Taj TV to produce Cricket Plus channel for DirecTV in the US

Ten Sports promoter Taj TV has reached agreement with DirecTV to produce its new Cricket Plus channel to be on air in this November and which will be distributed in the US by America’s leading satellite TV provider.

The 24-hour cricket channel has rights to all ICC competitions for the North American territory as well as cricket from the West Indies, Sri Lanka, Australia, New Zealand, South Africa and Zimbabwe.

DirecTV will broadcast matches live on a pay-per-view basis, while Cricket Plus will show delayed coverage of matches as well as broadcasting same day highlights.

Along with the in-depth cricket coverage, the channel will also broadcast daily sports news bulletins as well as other sports relating to the South Asian community living in the US such as hockey. Cricket Plus has acquired the rights to broadcast live all major international hockey events, including the men’s and women’s World Cups and the Champions Trophies.

“Cricket Plus is an exciting new addition to our cricket programming line-up and we believe it will attract a large and loyal following among DirecTV customers,” said Aaron McNally, Vice-president, International Programming, DirecTV, Inc. “With its 24-hour, in-depth coverage, this is the perfect channel for cricket lovers and we’re pleased to be the exclusive provider of Cricket Plus in the US,” he added.

Dubai-based Taj TV already has extensive experience in running some of the best known sports channels for a variety of clients through its Dubai Media City operation, currently handling Ten Sports Middle East, Ten Sports India, Ten Sports Pakistan, ART Prime Sport, Showtime Sportsnet, Showtime Sportsnet America and Citrus TV.

Chris McDonald, CEO, Taj Television Ltd, said, “Taj TV is delighted to have entered into this agreement with DirecTV. With the expertise within our organisation working on Cricket Plus, the US market is assured of a first class cricket channel.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.