Top Story

e4m_logo.png

Home >> Advertising >> Article

TAG outshines biggies to pocket ESPN Champions League T20 account

14-June-2010
Font Size   16
TAG outshines biggies to pocket ESPN Champions League T20 account

TAG, a McCann Worldwide agency, has won the ESPN Champions League T20 account. Senior sources in the industry have said that TAG Delhi beat Lowe Lintas, JWT, Wieden + Kennedy and Grey Worldwide to bag the creative account of the elite event after a five-way pitch. Though the account size could not be ascertained, it is believed to be sizable.

The pitch had taken place in the last week of May. The brief given to the agencies taking part was to keep consumer interest alive in cricket matches, especially soon after the conclusion of the Indian Premier League and Twenty20 World Cup tournaments.

The campaign will be a 360 degree initiative involving print, TV, radio, OOH and BTL activities.

The Champions League Twenty20 is an international cricket tournament involving teams from India, Australia, England, South Africa, Sri Lanka, New Zealand and West Indies. The competition was launched in 2008 as a response to the success of the Twenty20 domestic cricket leagues, most notably the Indian Premier League.

Also read:

Lowe Lintas, JWT, TAG, W+K, Grey in race for ESPN Champions League T20 account

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...