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Swatch launches luxurious watch brand, Breguet, in India at jaw-dropping prices

11-October-2005
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Swatch launches luxurious watch brand, Breguet, in India at jaw-dropping prices

Leading Swiss watch company, Swatch Group, has launched its jewel in the crown – Breguet – in Indian market. The watches that will be available in India range from Classique (Rs 7 lakh) to Reine De Naples (Rs 7.9 lakh) to Classique Grande Complication (Rs 1.2 crore).

Swatch, which entered the Indian market in May this year, had two showrooms in New Delhi and aimed to enter the five metros very soon with a total of seven showrooms, said Christophe Viguerie, VP, Asia Pacific, Montres Breguet.

“We expect that India will be among our top five markets in the next three to five years. Though this is quite an ambitious target, but quite achievable also. We aim to sell some 1,000 watches per year in India.”

He pointed out that in India, the average prices would be almost 25 per cent higher than the world market in the range of Rs 13 lakh to Rs 20 lakh.

On the marketing and promotional front, the company would focus more on PR activities and exhibitions in the five metros. There would be some print advertisements as well. Johnson Watch Co is the distributor of Breguet watches in India.

If one considers the prices to be too steep then perhaps one should take a look at the past possessors of Breguet watches – Queen Marie-Antoinette, Napoleon Bonaparte, Talleyrand, the Sultan of the Ottoman Empire, Caroline Murat-Queen of Naples, Tsar Alexander I of Russia, Queen Victoria, Sir Winston Churchill and Arthur Rubinstein.

Each Breguet watch is hand made and has attracted only the very tasteful patrons to this exquisite piece of technology.

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