Top Story


Home >> Advertising >> Article

Suresh Balakrishna to join Kinetic as CEO South Asia & Middle East

Font Size   16
Suresh Balakrishna to join Kinetic as CEO South Asia & Middle East

Suresh Balakrishna is stepping down as CEO Initiative, BPN/ Rapport. His last day in the current role is 31st December, 2015.

He is joining WPP’s Kinetic as CEO South Asia and Middle East, and will be reporting to Mauricio Sabogal, Global CEO, Kinetic Worldwide.

Balakrishna will be donning his new role at Kinetic in January 2016 itself.

“I have had four very exciting and fulfilling years at IPG Mediabrands, having said that I am looking forward to my new role. WPP is the world’s largest advertising group and Kinetic is India's largest OOH company, so taking an established company to greater heights in the South Asia and Middle East region will be a challenge which I am looking ,“ said Balakrishna.

“I am extremely fond of Suresh, who has had two stints with us, and sad to see him go.  But this is a great offer and great role, which he is very excited about.  I wish him all the best,” said Shashi Sinha, CEO, IPG Mediabrands India.

Balakrishnan had rejoined Lintas media in 2012, from his previous stint at Mail Today as COO which he quit in 2011.

In 2005, he had joined Zee Entertainment Enterprises Ltd (ZEEL) as Executive Vice-President, Marketing, but was moved to DNA when ZEEL joined hands with the Bhaskar Group to launch DNA in Mumbai.

Balakrishnan had quit Lowe Lintas’ Initiative Media as EVP and GM in 2003 to join The Hindustan Times as VP - Media & Marketing.

Tags Suresh Balakrishnan Initiative & BPN Kinetic WPP

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds