ï»ż

Top Story

Home >> Advertising >> Article

Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra

16-June-2018
Font Size   16
Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra

Supari Studios produced the latest campaign for beauty brand Smashbox

for their popular product, Super Fan Mascara. Starring singers and actors Monica

Dogra and Shibani Dandekar, the film also features their other star products,

the Always On Liquid Lipstick and Always On Liquid Liner. The 70s disco

theme campaign takes a cue from the global campaign film which was released

with Canadian social media sensation, Lilly Singh, for their limited-edition

vibrant red shade of Always On Liquid Lipstick called Bawse, the comedienne’s

word for boss 


In order to catch the 70s vibe for the film, Supari Studios kept the set lit

up in blue and pink, with quick cuts and extremely funky music which captures

the fun aspects of Dogra and Dandekar effortlessly. The film moves from an intimate,

goofy, scene where the two girls are just having fun dressing up, to a set-up

which is sultry, and oozes sophistication and yet keeps the fun alive. The film

played off the natural chemistry between Dogra and Dandekar to keep it upbeat

and relatable. The use of neon graphic elements helps facilitate the 70s theme

of the video. The sets were filled with elements from the 70s such as a disco

ball, a jukebox, lots of neon lights, lit up flooring which all lends itself

to make the video alive and dynamic.





Akshat Gupt, Director of the film and co-founder, Supari Studios said, "The

art, the clothes, and the music of the film was all inspired by the 70's. We

wanted to try and capture the natural camaraderie between Shibani and Monica

and that's exactly what translated on screen. We used an interesting number

of techniques in order to bring back the 70's. We used lights that threw in

fill colours of blue and pink while maintaining a neutral light on the face

at the same time. This was done in order to bring out the natural colours and

contours of the face, but still have a 70’s vibe in the background. The camera

movement was intentionally minimal in order to supplement the fast cuts and

subtly bring back the block framing of the 70’s. All in all, it was a super

fun commercial to work on."





Supari Studios is a digital content studio that is focused on generating engaging

content on the web through live action and animated films. Mitali Sharma, Executive

Producer, Supari Studios, said “Smashbox reached out to us and came to us with

a challenge of bringing back the 70's for the Superfan campaign. The biggest

test for us was to find a location that could transcend the audience and turn

back the clock! Every aspect was detailed out carefully, from the hair, styling,

and art in order to stay true to that decade. The 70's was a time of funk, disco

and groove and we wanted to capture that vibe on screen. The brand gave us enough

leeway and room that allowed us to experiment and I think the results speak

for itself. "








Credits:





Client: Smashbox Cosmetics


Talent: Monica Dogra and Shibani Dandekar


Director: Akshat Gupt


DOP: Anuj Samtani


Executive Producer: Mitali Sharma


Lead Producer: Manasi Pareek


Line Producer: Abbiy Obheroii


Production Design: Urvee Ashar & Shipra Rawal


Stylist: Divyak D'Souza


Art Assistant: Drishti Bakshi


Chief AD: Joel Nigli


2nd AD: Kanika Krishnani


Focus Puller: Alpesh Parmar


Lighting Chief: Praseed Verma


Offline Editor: Joel Nigli


Colour Grade: Pramod Patil (After Studios)


VFX Supervisor: Aditya Tawde


Visual Effects: Kunal Prabhu, Shikha Sharma, Aghil Prasannan, Shanel Moraes


Music Director: Kim Koshie (Marble Man Audio)


Spot: Ilyas, Rafiq, Iqbal, Arif, Hussain

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on