Top Story


Home >> Advertising >> Article

Sunil Gupta joins RK Swamy/BBDO as COO

Font Size   16
Sunil Gupta joins RK Swamy/BBDO as COO

Last year, this month, Sunil Gupta put in his papers at J. Walter Thompson (JWT) and today he joins RK Swamy BBDO as Chief Operating Officer (COO), based out of Delhi. Shekhar Swamy of RK Swamy/BBDO confirmed this development to exchange4media. Says he "Yes. Sunil Gupta has joined RK Swamy BBDO from today".

Gupta was the head of Mumbai operations of JWT (earlier HTA). Gupta, who is known for his no-nonsense attitude, started his professional career in McMillan in 1978. In the late 1978, he joined HTA as an account representative. He became the head of Calcutta office in the year 1988 and held the post till 1992. He was asked to head the Delhi office after Nikhil Nehru resigned. Under his stewardship, Delhi office had the distinction of being nominated as the agency of the year for three consecutive years. Under him Delhi office produced some well known campaigns including Indian Army, Pepsi, Kit Kat to name a few.

In the year 1999, he was called to head the Bombay office after the sudden demise of Anil Bhatia. It was widely expected that he would take over from Mike Khanna after his long innings at HTA but that did not happen and instead of him Kamal Oberoi took his place as the successor to Mike. Gupta was personally responsible in creating the rural wing of HTA. A multifaceted personality, he has anchored TV shows like 'Brand Champs’, acted and directed many plays and is a cricket enthusiast too. With Gupta joining RK Swamy/BBDO, the agency looks poised for interesting times.

Keep watching this space for more. We at exchange4media will keep you posted on further developments.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3