Top Story

e4m_logo.png

Home >> Advertising >> Article

Sun TV hikes ad rates by 5-27 per cent

15-November-2006
Font Size   16
Sun TV hikes ad rates by 5-27 per cent

Sun TV Ltd has increased its advertising rates by 5 per cent to 27 per cent across all its channels effective January 1, 2007. The group has hiked its rates after two years. The group cited “tremendous increase in viewership, in fact doubling of viewership, even in non-prime time” as the reason for hiking the ad rates.

Recently, Sun TV had declared that it was going to make its flagship channel, Sun TV, a pay channel with effect from December 2, 2006. The rate for the cable operators for Sun TV would be Rs 12 per month per subscriber.

Sun TV had also declared a few days back that it would be available as a pay channel for Rs 5 in CAS areas of Delhi, Mumbai and Kolkata, but would be free-to-air in Chennai.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular