Home >> Advertising >> Article

Struggling with Car-a-normal Activity with your four-wheeler? Truebil Can Help

22-January-2018
Font Size   16
Struggling with Car-a-normal Activity with your four-wheeler? Truebil Can Help

Never has one ever wanted to see one’s car facing glitches. And certainly not paranormal and suspicious ones. As creepy as it may sound, there are many who face such problems on a regular basis,especially pre-owned car buyers. Underlining its commitment to ensuring that its customers are never prayed to any unusual automotive activity that may make their cars look haunted, Truebil, an omni channel platform for pre-owned cars has created an innovative digital campaign by the name, ‘Car-a-normal Activity’. The campaign is an attempt to encourage people to make quality car purchases from Truebil Direct stores. The59-second video highlights the importance of getting a car inspected and verified thoroughly by experts and paying the best possible price in the market if one doesn’t wish to witness preternatural events.

Truebil’s ‘Car-a-normal Activity’ video captures how a supposed poltergeist at one of the Truebil Direct stores possesses a car stationed there. The parking lights start blinking on their own mysteriously and the car leaves its parking spot on its own. The digital campaign aims to sensitize potential car buyers that such anomalies are actually possible unless the pre-owned car is verified and inspected properly. It aims to emphasize the importance of quality control so that pre-owned car buyers don’t get stranded on the road due to unexpected faults in their purchases.

https://www.youtube.com/watch?v=GLKMZZm3khs&feature=youtu.be

The ultimate idea is to urge car buyers to rely on Truebil Direct stores for its comprehensive collection of high quality and reasonably priced vehicles with an advantage of 150 checkpoints and TrueScore, Truebil’s super-efficient rating meter. The comprehensive measure gives the customer a fair idea of the condition of the used car. It takes into account several factors like the brand, age, price, mileage, history, etc.and provides a numeric index on the scale of 0-5. Every used car on sale on the Truebil site is given a rating between 0 and 5, which helps a customer to take the right decision. The higher the index, the better the car.

Commenting on the digital campaign, Shubh Bansal, Co-founder and Marketing Head said, “The imprecise nature of the used car market in India often leads the online buyers to be apprehensive about buying cars, as they have no way to gauge the condition of the car. Also, there are some who end up approaching and relying on local businesses quoting random prices without any certified verification. With this video, we want to alarm the potential customers and urge them to get the right value for their car in a more efficient and hassle-free manner, as promised by our experts at Truebil Direct stores.”

Tags Truebil

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on